Client Spotlight: Marshall Grain Co.

Every company has a story — and at SmartSolutions, we’re passionate about helping them tell that story. Our latest client spotlight feature is Marshall Grain Company in Grapevine, Texas — known as “nature’s merchant” since 1946.

In their own words

Marshall Grain Company is dedicated to making the organic gardener a successful gardener.

“Marshall Grain Company is dedicated to making the organic gardener a successful gardener. We believe that means delivering personalized service across the full spectrum of lawn-and-garden services.

Whether you are a “Do-It-Yourselfer” who’s seeking a quick organic product solution, a homeowner looking for full-scale landscape design and installation, or someone with long-term organic maintenance needs — we’re here to help. In addition, our huge plant nursery is stocked with Texas Natives and adapted plants that will thrive in our harsh North Texas climate, as well as in-season herbs and vegetables, tropicals and houseplants.

Dogs on-leash are always welcome inside our store. We hope you’ll come to see us soon!”

More about their products

From landscaping services to organic gardening seminars, pet products and their new online shop, Marshall Grain Co. has anything an organic gardener or pet lover (of any skill level) might need.

To learn more about Marshall Grain Co., you can visit them at marshallgrain.com.

 

Every company has a story — and at SmartSolutions, we’re passionate about helping you tell that story. 

Looking to give your company’s social media marketing presence the boost it needs to start seeing a more positive return on your investment? Click below or call us today to get your free consultation!

Increasing Your Social Media Reach in 2020

When it comes to the ever-changing algorithms of social media giants like Facebook, Instagram and Twitter, keeping your company’s organic reach steady can be a challenge. Whether you’re taking on the challenge of building your company’s social audience from scratch, or simply trying to navigate the latest changes, we’re taking a look at some of the best ways you can increase and maintain your social impressions in 2020.

Text? Keep It Short

For Facebook and Instagram specifically, it is important that your organic posts keep the text to a minimum. This is because of somewhat-recent changes made to the social media platforms’ algorithms that place a higher emphasis on organic images and videos that will garner more engagement.

When posting to these platforms, make sure you’re keeping your text to a minimum of 1-3 sentences, at most. Also, avoid using links in the text, when possible on Facebook (you should NEVER use links in text on Instagram), instead using the link preview that Facebook provides.

Video, Video, Video

Did you know that social posts containing video see over 48% more engagement and interaction, with a share rate of 12x that of generic text and/or static image posts? That’s because social media algorithms place a higher priority on seeing organic, engaging video content above almost anything else.

If your company isn’t utilizing videos to tell your story, showcase your products and more, you’re missing out on valuable real estate in the social media news feed.

Engage Often

Another way you can help boost your company’s social media impressions is to drive engagement on your organic posts — and a good way to do this is by interacting with users who are interacting with you.

When someone comments on your video or promotion, don’t just leave them hanging — like and comment back! You can be witty, helpful or even complementary, just so long as you keep it professional (you don’t need your brand to seem rude or unbecoming). By engaging with those that are engaging with you, Facebook and Instagram’s algorithms will see a high-performing post, helping your content to show up higher in the news feed — and, in turn, bringing more engagement to engage with.

 

Every company has a story — and at SmartSolutions, we’re passionate about helping you tell that story. 

Looking to give your company’s social media marketing presence the boost it needs to start seeing a more positive return on your investment? Click below or call us today to get your free consultation!

Latest Twitter Trends & Updates for 2020

Happy New Year from SmartSolutions! With the dawn of a new decade, there’s no better time than now for your business to put social media at the forefront of your company’s marketing operations. Here’s a quick look at some of the top marketing trends and platform updates for Twitter as we begin 2020.

Topic Following

A look at the Twitter web redesign from 2019.

In 2019, Twitter made a handful of platform updates — from introducing dark mode to a complete redesign of the web app. However, there’s one update in particular that could benefit business accounts as a whole.

In late 2019, Twitter announced the ability to follow specific topics across the platform — breaking from the traditional account-only following process. By following specific topics such as “marketing,” specific sports and teams and more, users are being exposed to more tweets from accounts they may not follow individually, thus lending businesses the upper-hand in getting in front of potential new followers.

Marketing: Twitter Threads

Utilizing Twitter “threads,” which allows users to send multiple tweets in one organized manner, is nothing new. However, companies should be aware of best practices in how to use these threads to help market their products or services.

A perfect example of how to utilize Twitter threads was from the Disney+ account just weeks before their launch of the streaming platform. The account tweeted out a 400+ tweet thread that detailed each and every item launching on the platform.

The thread was successful for multiple reasons. For one, the tweets were sent out one at a time (instead of in one big batch), thus ensuring the tweets were spaced out and would remain seen by followers. By using one tweet for each title, it also allowed users to quote-tweet or retweet their favorites, creating engagement opportunities that wouldn’t normally be seen by one tweet alone.

Ongoing Shift to Video

Social media’s shift from emphasis on photos to an emphasis on videos continue, and Twitter is no exception. Whenever possible, using your Twitter account to distribute quality video content can have two- and three-times the engagement rates as a standard, static photo. Consider investing in quality video content for your company’s social media platforms in 2020.

Every company has a story — and at SmartSolutions, we’re passionate about helping you tell that story. 

Looking to give your company’s social media marketing presence the boost it needs to start seeing a more positive return on your investment? Click below or call us today to get your free consultation!