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Great American Media Services’ SmartSolutions Division Named a Finalist in Folio Magazine’s 2019 Eddie Awards

Sparta, MI, August 22, 2019 – SmartSolutions, the marketing services division of Great American Media Services, has been named a finalist in the Sponsored Content category of Folio Magazine’s 2019 Eddie Awards – the publishing industry’s most prestigious and coveted honor for editorial excellence. The sponsored content being acknowledged is the Coach’s Playbook: The Summitt Legacy, appearing in the November/December 2018 issue of Coach and Athletic Director.

“We are proud to be named a finalist for one of the industry’s highest honors,” CEO Matt McCallum said. “This recognition is the result of dedication, hard work and the industry expertise of our custom solutions team. We’re proud to be listed among some exceptional finalists in this category.”

For 25 years, the Eddie and Ozzie Awards have celebrated excellence in magazine editorial and design across all sectors of the industry. The Eddie Awards recognize the best in print and digital editorial, while the Ozzie Awards recognize the best in magazine and website design. For the 2019 awards, a panel of more than 300 judges selected finalists from among more than 2,500 entries. Winners will be announced on October 30 during the 2019 Folio Show in New York City.

Other Great American Media Services titles being honored in the 2019 Eddie and Ozzie Awards are Gift Shop®, Full Issue; Gift Shop®, Overall Design; Gift Shop® Pets, New Magazine; Stationery Trends, Data Visualization; Fruit Growers News, Analysis; Fruit Growers News, Full Issue; Vegetable Growers News, Full Issue; Vegetable Growers News, Graphic Art; Vegetable Growers News, Series of Articles; Spudman, Series of Articles; and Greenhouse Product News, Full Issue. Information about all magazine titles can be found online at www.greatamericanmediaservices.com.

 

Every company has a story — and at SmartSolutions, we’re passionate about helping you tell that story. 

Looking to give your company’s social media marketing presence the boost it needs to start seeing a more positive return on your investment? Click below or call us today to get your free consultation!

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Best Small Business Marketing Tools

As social media becomes an increasingly prominent piece of a company’s marketing strategy, there are more marketing platforms, organization tools and tips and tricks than one can keep track of. Allow SmartSolutions to break down some of the best small business marketing tools to help take your company’s marketing to the next level.

Social Media Management Platforms

Hootsuite

Best described as a “simple” social media management platform, Hootsuite offers businesses a cheap and wide-ranging alternative to some of the more expensive marketing platforms available. Starting at just $99/month, Hootsuite maintains its holding at the cheaper end of social management platforms, with customizable analytics and easy bulk-scheduling features.

Buffer

Similar to Hootsuite, Buffer also holds as one of the cheaper social media management platforms available to small business owners. With it’s “social queue” scheduling and in-depth analytics, Buffer offers small business owners and marketing pro’s alike a uniform platform to expand your company’s reach.

Organizational Tools

Asana

An organizational tool, Asana provides businesses with a way to manage projects, deliverables and custom branding plans across all teams members. This solution provides teams with means of communications, project tracking and more to help your company stay on track.

Content Creation Tools

Canva

Looking for a way to create custom images for your company’s marketing or print advertising, but not sure where to start? Canva offers simple photo editing and custom creation tools that can be best described as an “Adobe Photoshop” for beginners.

 

Every company has a story — and at SmartSolutions, we’re passionate about helping you tell that story. 

Looking to give your company’s social media marketing presence the boost it needs to start seeing a more positive return on your investment? Click below or call us today to get your free consultation!

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How To: Setup Instagram for Business

Congratulations, you’ve just set up a brand new Instagram account for your business. But now comes the intimidating part — getting that profile set up and optimized to reach your desired audience.

One of the first steps in getting your profile optimized is making sure that you are setup as a business profile, which not only helps users differentiate people from brands, but also gives your followers more ways to contact you and discover your offerings.

Once you’ve setup your Instagram business account, it’s time to connect the account to your company’s Facebook page, should you already have one.

And just like that, your profile is ready to go!

Now, not only are your accounts linked together for easy management, but your advertising on Facebook can run on Instagram as well and vice versa (since Facebook owns Instagram). Converting to a business profile also gives you analytic insights into your followers, such as engagement rates, keeping tabs on your following and best time of day to send new posts.

 

Every company has a story — and at SmartSolutions, we’re passionate about helping you tell that story. 

Looking to give your company’s social media marketing presence the boost it needs to start seeing a more positive return on your investment? Click below or call us today to get your free consultation!