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Sometimes, having a bad marketing strategy can be worse than not having one at all. We’re taking a look at some of the marketing trends your business should avoid throughout 2021 and beyond.

Whether you’re taking on the challenge of building your company’s social audience from scratch, or simply trying to navigate the latest changes, we’re taking a look at some of the best ways you can increase and maintain your social impressions.

When it comes to your company’s social media posts, the captions are often the most important (and informative) part of the post.

With the new year approaching, kick off 2021 with a refreshed marketing plan for your business

With the holiday season fast approaching, retailers’ online shopping capabilities, social media and more are more vital than ever.

As a business owner, it’s vital you understand why a social media presence is an integral piece to your company’s marketing strategy. So what social channels are best for your company, and how do you decide where to start?

If you’re looking to improve your business’ marketing efforts, there are a few quick, easy things you can do right now to help improve your visibility.

With many business owners facing challenges due to COVID-19, utilizing downtime to learn new skills may not be beneficial for just yourself, but your team and business, as well.

With security concerns and potential government-regulated bans on the way, how should brands be approaching the use of TikTok in their marketing strategy?

In late April of 2020, Facebook and Instagram announced new features to help retail shops sell directly to customers.