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Every company has a story — and at SmartSolutions, we’re passionate about helping them tell that story. Our latest client spotlight feature is the Fine Moments, a custom stationery company offering their customers the finest in holiday cards, birth announcements, custom invitations and more.

Always keeping business owners and digital marketers on their toes, it’s never a dull period when it comes to Facebook updates and trends. We’re diving into some of Facebook’s latest announced changes, and what you need to know when it comes to best practices.

It’s finally November — which means if they haven’t already, it’s time for small business owners to begin thinking about their holiday season marketing strategies.

Every company has a story — and at SmartSolutions, we’re passionate about helping them tell that story. Our latest client spotlight feature is the Great Lakes EXPO, the premier trade show for fruit and vegetable growers, greenhouse growers, farm marketers and more.

One of the fastest-growing social platforms, Instagram, is proving to be one of the most valuable pieces of a marketing plan. Why should brands, especially those with more visually-leaning products and services, be focusing more on Instagram?

For small business owners, the world of digital marketing can feel ever-changing — and the reality is, it is. Looking to keep up on the latest changes, updates and news in the marketing world? The SmartSolutions monthly marketing roundup has you covered.

Think you know what makes social media marketing a successful element to this digital marketing plan? Take the SmartSolutions Social Media Marketing Quiz below to get your score!

Here are some things you should know about capturing email addresses and using them to build relationships with your customers.

Curious about what a successful Instagram page and marketing strategy might look like? Here’s a look at five of our favorite business Instagram accounts, from inspirational images to innovative marketing ideas.

Congratulations, you’re finally ready to get your company’s presence on Facebook up and running. But now, you’re curious how to actually set the business page up — and for that matter, set it up correctly.