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With security concerns and potential government-regulated bans on the way, how should brands be approaching the use of TikTok in their marketing strategy?

In late April of 2020, Facebook and Instagram announced new features to help retail shops sell directly to customers.

For some small business owners, the COVID-19 outbreak caused them to re-evaluate their marketing strategies, trying to pivot more to online sales and marketing than before. A quick list of social media advertising “best practices” your business should be sure to follow.

With the COVID-19 outbreak continuing to spread across the country, we want to help your business navigate these unprecedented waters with some digital marketing tips.

SEO is a buzzword throughout business. It feels complicated, but it can be easier to comply than it may seem.

As we continue into the 2020 calendar year, what are some of the things your business pages need to know about Facebook’s news feed changes?

Every company has a story — and at SmartSolutions, we’re passionate about helping them tell that story. Our latest client spotlight feature is Marshall Grain Company in Grapevine, Texas — known as “nature’s merchant” since 1946.

Whether you’re taking on the challenge of building your company’s social audience from scratch, or simply trying to navigate the latest changes, we’re taking a look at some of the best ways you can increase and maintain your social impressions in 2020.

With the dawn of a new decade, here’s a quick look at some of the top marketing trends and platform updates for Twitter as we begin 2020.

Our latest client spotlight feature is Dillen & Ari, the studio of Dee Batista specializing in hand lettering and design — with an emphasis on licensing for commercial application.