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Without understanding your core demographic of customers, it’s nearly impossible to properly identify the direction of your marketing strategy.

From sharing the latest and greatest products or services, to interacting with followers and sharing your company’s story, social media has evolved into a channel that help connect brands of all sizes with their target audiences.

One of the most integral pieces of a marketing strategy, yet often the most overlooked, is a company’s overall digital media strategy. 

Here are some things you should know about capturing email addresses and using them to build relationships with your customers.

The most successful marketing teams spend much more time planning than those who lose track of the goal mid-year. By creating a marketing plan, you can set yourself up for greater success in reaching your marketing and sales goals.

Sometimes, having a bad marketing strategy can be worse than not having one at all. We’re taking a look at some of the marketing trends your business should avoid throughout 2021 and beyond.

Whether you’re taking on the challenge of building your company’s social audience from scratch, or simply trying to navigate the latest changes, we’re taking a look at some of the best ways you can increase and maintain your social impressions.

When it comes to your company’s social media posts, the captions are often the most important (and informative) part of the post.

With the new year approaching, kick off 2021 with a refreshed marketing plan for your business

With the holiday season fast approaching, retailers’ online shopping capabilities, social media and more are more vital than ever.