When it comes to the ever-changing algorithms of social media giants like Facebook, Instagram and Twitter, keeping your company’s organic reach steady can be a challenge. Whether you’re taking on the challenge of building your company’s social audience from scratch, or simply trying to navigate the latest changes, here are just a few short changes you can implement to your company’s social media to help increase and maintain your social impressions.
For Facebook and Instagram specifically, it is important that your organic posts keep the text to a minimum. This is because of somewhat-recent changes made to the social media platforms’ algorithms that place a higher emphasis on organic images and videos that will garner more engagement.
When posting to these platforms, make sure you’re keeping your text to a minimum of 1-3 sentences, at most. Also, avoid using links in the text, when possible on Facebook (you should NEVER use links in text on Instagram), instead using the rich link preview that Facebook provides.
Did you know that social posts containing video see over 48% more engagement and interaction, with a share rate of 12x that of generic text and/or static image posts? That’s because social media algorithms place a higher priority on seeing organic, engaging video content above almost anything else.
If your company isn’t utilizing videos to tell your story, showcase your products and more, you’re missing out on valuable real estate in the social media news feed.
Another way you can help boost your company’s social media impressions is to drive engagement on your organic posts — and a good way to do this is by interacting with users who are interacting with you.
When someone comments on your video or promotion, don’t just leave them hanging — like and comment back! You can be witty, helpful or even complementary, just so long as you keep it professional (you don’t need your brand to seem rude or unbecoming). By engaging with those that are engaging with you, Facebook and Instagram’s algorithms will see a high-performing post, helping your content to show up higher in the news feed — and, in turn, bringing more engagement to engage with.
At SmartSolutions, our team can help assess your company’s marketing strategies and efforts and help you create a plan a comprehensive marketing plan for your business today.