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With the new year approaching, kick off 2021 with a refreshed marketing plan for your business

As a business owner, it’s vital you understand why a social media presence is an integral piece to your company’s marketing strategy. So what social channels are best for your company, and how do you decide where to start?

If you’re looking to improve your business’ marketing efforts, there are a few quick, easy things you can do right now to help improve your visibility.

With many business owners facing challenges due to COVID-19, utilizing downtime to learn new skills may not be beneficial for just yourself, but your team and business, as well.

With security concerns and potential government-regulated bans on the way, how should brands be approaching the use of TikTok in their marketing strategy?

In late April of 2020, Facebook and Instagram announced new features to help retail shops sell directly to customers.

For some small business owners, the COVID-19 outbreak caused them to re-evaluate their marketing strategies, trying to pivot more to online sales and marketing than before. A quick list of social media advertising “best practices” your business should be sure to follow.

With the COVID-19 outbreak continuing to spread across the country, we want to help your business navigate these unprecedented waters with some digital marketing tips.

As we continue into the 2020 calendar year, what are some of the things your business pages need to know about Facebook’s news feed changes?

Every company has a story — and at SmartSolutions, we’re passionate about helping them tell that story. Our latest client spotlight feature is Marshall Grain Company in Grapevine, Texas — known as “nature’s merchant” since 1946.