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One of the fastest-growing social platforms, Instagram, is proving to be one of the most valuable pieces of a marketing plan. Why should brands, especially those with more visually-leaning products and services, be focusing more on Instagram?

For small business owners, the world of digital marketing can feel ever-changing — and the reality is, it is. Looking to keep up on the latest changes, updates and news in the marketing world? The SmartSolutions monthly marketing roundup has you covered.

Think you know what makes social media marketing a successful element to this digital marketing plan? Take the SmartSolutions Social Media Marketing Quiz below to get your score!

Here are some things you should know about capturing email addresses and using them to build relationships with your customers.

Curious about what a successful Instagram page and marketing strategy might look like? Here’s a look at five of our favorite business Instagram accounts, from inspirational images to innovative marketing ideas.

Congratulations, you’re finally ready to get your company’s presence on Facebook up and running. But now, you’re curious how to actually set the business page up — and for that matter, set it up correctly. 

SmartSolutions, the marketing services division of Great American Media Services, has been named a finalist in the Sponsored Content category of Folio Magazine’s 2019 Eddie Awards.

As social media becomes an increasingly prominent piece of a company’s marketing strategy, there are more marketing platforms, organization tools and tips and tricks than one can keep track of.

One of the first steps after setting up an Instagram profile for your company is to convert it to a business profile. We’ll walk you through the steps.

Sometimes, having a bad marketing strategy can be worse than not having one at all. We’re taking a look at some of the marketing trends your business should avoid throughout 2019 and beyond.