Podcasts can simply be described as the new generation of “talk radio,” but can be played anywhere, at any time, from nearly any device. The difference between talk radio and podcasts, however, is the vast variety of topics and personalities — virtually anybody can host a podcast.
But how does this apply to the world of marketing and your business?
One of the most popular podcast niches is the business, advertising and marketing worlds — specifically social media. As a business owner, we understand you’re always looking for ways to better your business. Here are the top five business and marketing podcasts currently available for download.
Seeking Wisdom — David Cancel & Dave Gerhardt
A podcast for people who want to get better every single day.
Hosted by David Cancel and Dave Gerhardt, Drift’s podcast Seeking Wisdom is considered a must-listen by all entrepreneurs and business owners. The podcast, primarily focused on business management and marketing practices, also delves into topics such as wealth, learning and health for business owners.
Marketing over Coffee — John J. Wall & Christopher S. Penn
One of the best “short listen” podcasts available, Marketing over Coffee features hosts Wall and Penn recording from a local coffee shop, designed to be a casual conversation (over the traditional news-styled podcast).
Each podcast, roughly 20 minutes in length, sees the two sharing tips on marketing, social media, search engine optimization, copywriting and taking listener questions.
The Science of Social Media — Buffer
Social media management platform company Buffer prides themselves on their organic content creation — so it shouldn’t be any surprise that their podcast, The Science of Social Media, is any different.
Whether you’re brand new to the idea of social media marketing or a seasoned veteran, Buffer’s podcasts offers insights into best practices, mind-blowing digital marketing statistics and a great flow that makes for an easy and informative listen.
StartUp — Gimlet Media
An award-winning media company, Gimley’s podcast, StartUp, gives listeners a real and unbiased glimpse into what the process of getting a business off the ground is truly like. Hosted by Gimlet CEO Alex Blumberg, a wealth of experience and knowledge provides business owners with a great resource for learning.
Social Media Marketing Podcast — Social Media Examiner
A weekly podcast dedicated to the latest and greatest in the world of social media, Social Media Examiner’s podcast, Social Media Marketing, is hosted by Michael Stelzner and various other members of the SME team.
In this podcast, which is a longer-form podcast of roughly 45 minutes per episode, SME’s team breaks down the latest in social media news, talks about best practices and new strategies, and features some of their favorite examples of proper social marketing tactics, and is a must listen for any marketer or business owner looking to level up their marketing strategies.
Every company has a story — and at SmartSolutions, we’re passionate about helping you tell that story.
Looking to give your company’s social media marketing presence the boost it needs to start seeing a more positive return on your investment? Click below or call us today to get your free consultation!