The Great Lakes EXPO turned to SmartSolutions for an all-encompassing marketing plan to promote their event.

Overview

The Great Lakes Fruit, Vegetable and Farm Market EXPO is considered the premier show for fruit, vegetable and greenhouse growers, as well as farm marketers. With over 3,600 people from over 40 states and seven Canadian provinces in 2019, the EXPO features over 70 educational sessions and workshops over a three day period each December.

When the Great Lakes EXPO approached SmartSolutions to help with their social presence and event marketing, a full-scale marketing plan was put into place. To achieve the goal of creating awareness and growing the audience surrounding the EXPO’s digital marketing channels, SmartSolutions worked with the EXPO’s leaders to implement a comprehensive social media, print advertising and email marketing strategy.

“SmartSolutions took the marketing for our show from being status quo, to a new branding, which our whole team got excited about. The new branding is exactly what we were looking for and it is something that just would not have gotten done if we had not put the ball in SmartSolutions’ court.”— Great Lakes Fruit, Vegetable and Farm Market EXPO board members

Approach

We worked with the EXPO’s key members to implement a social media strategy across all channels — including Facebook, Instagram, Twitter and LinkedIn. We also worked to implement print advertising and email marketing strategies across a multitude of publications, including Fruit Growers News, Vegetable Growers News, Greenhouse Product News and Organic Grower.

Results

Follow the Great Lakes EXPO!

You can follow the Great Lakes EXPO by visiting their website, or following the brand on Facebook, Instagram and Twitter.

Every company has a story — and at SmartSolutions, we’re passionate about helping you tell that story. 

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