The Great Lakes Fruit, Vegetable and Farm Market EXPO is considered the premier show for fruit, vegetable and greenhouse growers, as well as farm marketers. With over 3,600 people from over 40 states and seven Canadian provinces in 2019, the EXPO features over 70 educational sessions and workshops over a three day period each December.
When the Great Lakes EXPO approached SmartSolutions to help with their social presence and event marketing, a full-scale marketing plan was put into place. To achieve the goal of creating awareness and growing the audience surrounding the EXPO’s digital marketing channels, SmartSolutions worked with the EXPO’s leaders to implement a comprehensive social media, print advertising and email marketing strategy.
“SmartSolutions took the marketing for our show from being status quo, to a new branding, which our whole team got excited about. The new branding is exactly what we were looking for and it is something that just would not have gotten done if we had not put the ball in SmartSolutions’ court.”— Great Lakes Fruit, Vegetable and Farm Market EXPO board members
We worked with the EXPO’s key members to implement a social media strategy across all channels — including Facebook, Instagram, Twitter and LinkedIn. We also worked to implement print advertising and email marketing strategies across a multitude of publications, including Fruit Growers News, Vegetable Growers News, Greenhouse Product News and Organic Grower.
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