When it comes to putting together a business plan for your company, the tasks can seem a bit intimidating. From planning out long-term campaigns to summarizing short-term objectives, to social media marketing, advertising and more, there are many more details that one would originally think.
One of the most integral pieces of a marketing strategy, yet often the most overlooked, is a company’s social media strategy.
Social media marketing has skyrocketed in importance, and is increasingly separating the good from the bad when it comes to interacting with companies online. Considered your “digital footprint,” it can also be viewed as a “welcome mat” to potential (and existing) customers — meaning when they Google your company, it’s one of the first things they see.
So why does the social piece of a fully-integrated marketing plan matter so much?
Creating Brand Experience
In a recent survey done by GlobalWebIndex, 54% of those polled stated they used social media accounts of companies and brands to research products or services before purchasing.
By properly utilizing social media, your company is able to not only dictate and create an experience around your brand, informing your customers and potential customers, but also allows your company to quickly respond to and resolve support issues or complaints from the customers themselves.
Once your company has made a sale or provided a service, the focus shifts from creating a customer to maintaining that customer — in other words, creating “brand loyalty.
Social media not only helps create a trust and loyalty with your current customers, but helps provide some of the most powerful word-of-mouth marketing possible. Over 71% of consumers who have had a positive experience with a brand on social media are likely to recommend that brand to their friends and family (via HubSpot, 2018).
Every minute, there are 400 new users on Facebook, 54,000 links that are shared, 147,000 new uploaded photos and 317,000 status updates. And with nearly 42% of the world’s population, or 3.2 billion people and growing, already active on social media every day—the potential reach of your company or brand is seemingly limitless.
Every company has a story — and at SmartSolutions, we’re passionate about helping you tell that story.
Looking to give your company’s social media marketing presence the boost it needs to start seeing a more positive return on your investment? Click below or call us today to get your free consultation!